Friends & Neighbors, our awesome agency partner, asked us to help them provide a brand update for their client, Red Kap. This nearly 100 year old legacy brand needed their new identity to create more visual consistency across their two industries: construction and automotive. Beyond just the new branding for the larger whole we were tasked with helping them build out the branding and messaging surrounding the construction side of their business, including helping to rebuild their current web site. Lastly, we created an expansive style guide that would help them maintain the integrity their business is known for across their entire visual identity. You can check out Friends & Neighbors here.