Founded in 1969, Minneapolis-based VocalEssence has decades of history as one of the world’s premier choral music organizations. But despite its global influence, VocalEssence has kept its focus local—consistently pioneering ways to strengthen Minnesota’s community through thrilling musical experiences. As part of the brand redesign created by Replace, we wanted to echo the same invitational art-based brand spirit through this new web experience. Working very closely with our development partner, Room 34, we created a content architecture that could easily deliver on the constantly changing content needs for this dynamic entertainment brand. This WordPress-based CMS solution was critical for easy use among the dozens of content providers that need to speak on behalf of the VocalEssence brand through this site. www.vocalessence.org