AUGSBURG FORTRESS REBRAND
Augsburg Fortress is the publishing company for the Evangelical Lutheran Church in America. Speaking to the company’s congregational and academic audiences, the new identity was to be clean and reductive with a focus on community and conversation.
A curriculum for lifelong faith formation for the whole congregation—children, youth and adults, Akaloo stems from the Greek word meaning to follow. Replace followed the spirit on this one and came up with an identity system, packaging, web direction, video concept and direction, promotional literature, curriculum direction and layout as well as print and online advertising.
THE BOOK OF FAITH
The Book of Faith is an initiative of the Evangelical Lutheran Church in America and Augsburg Fortress publishing. The Book of Faith is a Christian bible study program that challenges the “Exclusive” perspective of religious dogma with a more “Inclusive” approach that encourages questions and dialogue. The joy of reading scripture as a group is at the core of the identity treatment: It is casual and created as an icon for invitation and discovery.