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Replace was approached by long-time business partner and agency powerhouse Fallon Worldwide to create a brand new visual and graphic language for the nationally recognized Ordway Theatre. As far as pro-bono projects go, it doesn't get much better than three creative firms joining forces in a united mission to bring a clear, consistent and distinctive message to the community. The cleverly written "Joy. Centerstage." became the tagline for the campaign. The mark it self is derivative of the unique design of the building, which is a centerpiece of downtown Saint Paul. Classic, elegant and clean, the mark is both a notation and a building block for the rest of the graphic elements designed by Replace. Watching Replace's graphic elements slowly populate the city in print, TV and online forums has been nothing short of, well, a joy.