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Replace

General Mills

WILLIS REED PRESS KIT
Replace was thrilled to ‘take it to the hole’ with General Mills on another real slam-dunk of a project. Wheaties produced a limited cereal box to honor NBA legend Willis Reed. The Hall of Famer is most commonly associated with his triumphant return to the court for Game 7 of the 1969-70 NBA finals after sustaining what was perceived to be a series ending injury. Replace was in charge of creating a press kit that honored a defining moment in sports history, sports nostalgia and most importantly a state of mind. Replace was truly honored to help create another Willis Reed Moment.

SPOONFULS OF STORIES
Replace poured out playful, child-like illustrations for a General Mills media resource kit promoting youth literacy. The illustrations are based on the project’s theme—reading to a child is magical. The program distributes free books in cereal boxes to children throughout the country.

GENERAL MILLS SHOPPER MARKETING
The Shopper Marketing Center of Excellence is an internal division of General Mills that works to better understand the shopping experience of the grocery customer. Focusing on the shopper’s perspective gives insight to the time constraints and multi-tasked world of the General Mills customer. Replace designed the brand identity and introductory launch for this division. This design approach narrates the very nature of the Shopper Marketing mission, which is to ask hard questions and exclaim positive strategies.

GENERAL MILLS HEALTH AND WELLNESS
The Health and Wellness Center of Excellence is an internal division of General Mills that works across every section of this Fortune 50 company. H+W works to provide products and support initiatives that increase the health and quality of the General Mills family. Replace designed the brand identity and introductory launch of this division. This minimal design solution narrates the additive nature of the H+W division. The purpose of the H+W efforts add health to the product. add health to the bottom line, and add connectivity between the different divisions inside of General Mills.