The Broders’ family came to Replace with a problem. Owning three different restaurant properties in the same area for over 3 decades, they needed a way to unify them all together while making sure each had it’s own unique flair.

We started with a hand drawn and colored rendering of their original logo then utilized that original script as the base for our design system. After refining the script for small space digital we then developed an iconography unique to each of the properties that could be used within a system of crests and stamps to help further unify all properties.

Updating a 35 Year Brand

Brand Collateral

Phase 1 Design

We worked up 3 directions all with various influences from past Broders branding.

Phase 2 Design

We focused on refinement and creating the system of stamps, crests, and illustration to further unify the three properties.