Replace is an international award-winning team of artists + writers that specialize in brand design. Since 1996 our Minneapolis firm approaches all projects believing that you are in business to Improve + Replace the status quo. Clients like you make us great. Our work is in the Smithsonian, the Minnesota Historical Society, the Walker Art Center, the 3M Design Center, and most likely somewhere in your home.

Jeffrey K. Johnson, Founder    To Improve + Replace

Case Studies

Oxendales

Food and Beverage

Oxendales

What we did:

Brand ID, Styleguide, Illustration, Packaging, Signage & UX/UI

Schmidt® Beer

Beer

Schmidt® Beer

What we did:

Brand ID, Copywriting, Illustration & Packaging

P&TY Granola Co.

Food and Beverage

P&TY Granola Co.

What we did:

Brand ID, Copywriting, Illustration, Styleguide & Packaging

Semcap™

Financial

Semcap™

What we did:

Brand ID, Styleguide, Illustration

Geek Squad

Technology

Geek Squad

A modern optimization and evolution of a much-respected legacy brand and a redesign of the iconic Geek Squad vehicles.

What We Did:

Brand ID, Vehicle Design, System Design, Style Guide, Badge Design, Illustration, Publication Design, Uniform Design, Environmental Graphics

Broders’ Restaurants

Restaurant

Broders’ Restaurants

Replaces generic Italian cuisine with an authentic taste of Italy.

What We Did:

Brand ID, Iconography, Illustrations, Stationary, Menu Design, Styleguide

SouthNorte Brewing Co.

Beer, Wine & Spirits

SouthNorte Brewing Co.

Replaces uninspired brews with South of the border flavor.

What We Did:

Brand ID, Packaging, Styleguide, Illustration, Iconography, Custom Typography

GRASSO

Food and Beverage

GRASSO

What We Did:

Brand ID, Packaging, Styleguide, Custom Typeface, Illustration, Color Seperations

Embark®

Food and Beverage

Embark®

What we did:

Brand ID, Packaging, Illustration, Styleguide

SMASHBURGER

Restaurant

SMASHBURGER

Replaces sub par burgers with Smashed goodness

What We Did:

Brand ID, Icon System, Styleguide, Interior Applications, Packaging

Minneapolis Cider Co.

Beer, Wine & Spirits

Minneapolis Cider Co.

Replaces high sugar, mass produced hard ciders with a crisp, refreshing, and crafted low cal alcoholic beverage.

What We Did:

Naming, Brand ID, Illustration, Iconography, Packaging, Style guide, UX/UI, Interior Graphics

Carbon Negative

Food and Beverage

Carbon Negative

What we did:

Brand ID & Packaging

The Confluence

Hospitality

The Confluence

Replaces an abandoned structure with a center for the community.

What We Did:

Naming, Brand ID, Styleguide, Illustration, Publication Design, Signage

Twin Ignition

Technology

Twin Ignition

Replaces an abandoned building with a revitalized co-working space.

What We Did:

Brand ID, Styleguide, Illustration, Stationary System, Signage.

Sustant™

Technology

Sustant™

What We Did:

Brand ID, Styleguide, Packaging, Illustration, UX/UI, Animation

PCH Street

Wine & Spirits

PCH Street

What we did:

Brand ID, Illustration, Environmental Graphics & Styleguide

Boundary Waters

Cannabis

Boundary Waters

What we did:

Brand ID, Illustration, Packaging & Brand Guide

HiCOLOR

Cannabis

HiCOLOR

What we did:

Brand ID, Packaging & Styleguide

Kings & Queens®

Cannabis

Kings & Queens®

What we did:

Brand ID, Illustration, Packaging & Brand Guide

LITEBUD

Cannabis

LITEBUD

What We Did:

Brand ID, Packaging, Styleguide

1937

Cannabis

1937

What We Did:

Brand ID, Illustration, Packaging, Styleguide

Vireo

Cannabis

Vireo

Replaces opioids with a safer, more natural solution for pain relief.

What We Did:

Brand ID, Iconography, Packaging, Advertising, Web Design, Illustration, Environmental Graphics, Styleguide

Nomi™

Food and Beverage

Nomi™

Replaces unhealthy junk food with nutritious snack bars.

What we did:

Naming, Brand ID, Illustration, Packaging, Web Design, Styleguide, Character Design

Local Crate Meals

Food and Beverage

Local Crate Meals

Replaces boring or unhealthy meals with a Crate full of Local goodness.

What We Did:

Naming, Brand ID, Iconography, Packaging, Photo Direction, Styleguide, Web Design

The Minnesota State Fair

The Great Minnesota Get Together

The Minnesota State Fair

Replaces kinda-fun state-fair fare with The Great MN Get-Together® the largest event of its kind in the country.

What We Did:

Brand ID, Icons, Illustration, Copy Writing, Apparel, Style Guide, Advertising, Environmental Design, Signage

Private: Owner

Advertising

Private: Owner

What We Did:

Brand ID, Styleguide, Illustration, UX/UI

The City of Becker

Civic / Municipality

The City of Becker

What We Did:

Brand ID, Iconography, Illustrations, Stationary, Styleguide, Signage

The City of Columbia Heights

Civic / Municipality

The City of Columbia Heights

Replaces a dated logomark with a set of clearly defined brand standards to ensure consistent applications.

What We Did:

Brand ID, Poster System, Illustration, Custom Typography, Stationary, Style Guide

 

Nokomis Shoe Shop

Apparel

Nokomis Shoe Shop

Replaces bare feet with quality footwear.

What We Did:

Brand ID,  Style Guide, Packaging, Web Design, Stationary

Jonny Pops

Food and Beverage

Jonny Pops

Replaces sugar-packed frozen treats with fruit pops packed with fresh, natural ingredients.

What We Did:

Brand ID, Iconography,  Illustration, Packaging, Style Guide, Photo Direction, UX/UI, Apparel Design, Stationary, Advertising, Copywriting

 

New York Stock Exchange

Financial

New York Stock Exchange

Replaces a buttoned-up corporate event with a dapper occasion in international finance. Improved Exchange.

What We Did:

Brand Campaign ID, Illustration, Event Design, Print Collateral, Icon System, Custom Stamp Design, Copywriting

Abu Dhabi Commercial Bank

Financial

Abu Dhabi Commercial Bank

Replaces corporate lingo with language that crosses borders. The Above® Card Improves banking communication.

What We Did:

Brand Campaign ID, Illustration, Custom Typography, Pattern Design, Packaging, Stationary

 

IFC World Bank Group

Financial

IFC World Bank Group

Replaces wasteful intranet systems and adds a Spark® of collaboration in their global workplace.

What We Did:

Naming, Brand ID, Icon system, Copy, UX + UI, Illustration, Video Animation, Style Guide

U of M – College of Design

Education

U of M – College of Design

What We Did:

Brand ID, Illustration, Typography, Pattern Work, Style Guide, Publication Design, Animation

Chumash Casino Resort

Casino Resort

Chumash Casino Resort

Replaces the Spin and Sin nature of typical casinos with a relaxing, fresh, and uniquely gorgeous experience.

What We Did:

Brand ID, Iconography, Photography, Styleguide

Joia®

Food and Beverage, Wine & Spirits

Joia®

Replaces sodas with frightful ingredients with Improved mixes of all natural fruit, herbs, & spices. Improving the Joia Life®.

What We Did:

Naming, Brand ID, Iconography, Web, Illustration, Signage, Style Guide, Packaging, Copywriting, Custom Typography

RedGroup

Technology

RedGroup

What We Did:

Brand ID, Infographics, Stationary, Styleguide, Iconography, Template System

Sumo Dog

Restaurant

Sumo Dog

Replaces wimpy hotdogs with sumo sized streetfood. Sumo Dog Improves the quality food options and dining adventure for the West Coast casual foodie.

What We Did:

Brand ID, Signage, Packaging, Illustration, Vehicle Design, Style Guide, Environmental Graphics

Upstream

Community Action

Upstream

Replaces unimaginative community action with an upstream state of mind.

What We Did:

Brand ID, Styleguide, Illustration, Animation.

Davis Food Coop

Food and Beverage

Davis Food Coop

Replaces the old-school supermarket model to feed the souls of an entire town. Community Improved.

What We Did:

Identity, Tagline, Iconography, UX / UI, Illustration, Style Guide, Packaging, Copy, Environmental Design, Signage

Seward Co-op

Food and Beverage, Restaurant

Seward Co-op

Replaces an urban food desert with a blooming success in just eight years, and improving an entire neighborhood.

What We Did:

Brand ID, Icons, Website, Illustration, Interior and Exterior, Signage, Print, Copy, Packaging, Posters, Style Guide

Jim Beam: Cruzan Rum

Beer, Wine & Spirits

Jim Beam: Cruzan Rum

Replaces over-the-top and often demeaning messages in liquor marketing for Don’t Hurry® Improving good times.

What We Did:

Campaign ID, Icons, Illustration, Video Animation, Custom Typography, Advertising

Lucky Cricket

Restaurant

Lucky Cricket

Replaces cheap Chinese food with an authentic dining experience.

What We Did:

Naming, Brand ID, Iconography, Illustrations, Packaging, Menu Design, Interior Graphics

Andrew Zimmern Canteen™

Restaurant

Andrew Zimmern Canteen™

Replaces mediocre meals with a rolling food adventure. The Andrew Zimmern Canteen™ Improves lunchtime.

What We Did:

Naming, Brand Identity, Icons, Illustration, Style Guide, Copy Writing, Vehicle Design, Environmental Design

Galactic Pizza

Restaurant

Galactic Pizza

By recycling and using organic toppings, Galactic Pizza Improves + Replaces their delivery mode with sustainable warp speed.

What we Did:

Brand ID, Icons, Illustration, Copy, Apparel, Style Guide, Photo Direction, Advertising, Vehicles, Packaging, Menu System

 

Birchwood Cafe

Restaurant

Birchwood Cafe

Replaces fast fare with Good.Real.Food®. Improves ingredients with farmer-to-plate locavore love.

What We Did:

Brand ID, Web, Book Design, Style Guide, Print Collateral

Subaru

Automobile

Subaru

Inefficient cars Replaced with cars people Love. Subaru is feeling The LOVE® of an improved brand.

What We Did:

Brand Campaign ID, Copy, Icon Design, Custom Typography, Illustration, Wearables

Travelers Insurance

Financial

Travelers Insurance

A bully corporation actually stole Travelers iconic umbrella! Once retrieved, it was Improved + Replaced.

What We Did:

Brand ID, Illustration, Advertising Design, Event design, Print Collateral, Signage