New York Stock Exchange
Replace was honored by the NYSE brand team to help announce the industry changing merger and partnership with Euronext. This classic financial giant known as “The Big Board” wanted to invite its new European partners into an large NY event that celebrated the foods, flavors, and cultures of the European landscape. Replace and the brand team created this passport, stamps, and larger event that allowed the event attendees to earn rewards and prizes from visiting all the nation’s booths. With passport in hand, these financiers would get a passport stamp for each visit with earned rewards and opened the conversation of cross-cultural exchange opportunities. Replace illustrated and designed all the components of the event campaign and facilitated production of the final assets. The event and the merger was a resounding success.