SouthNorte Beer Co.

The great folks at Gallegos United contacted us with a exciting opportunity, throw down some Minneapolis creativity for a brand new brewing company located in San Diego. The result is SouthNorte Beer Co. Inspired by the cultures surrounding the Esquina Norte area of Tijuana, this craft beer stands alone. With brews like Sea Señor!, No Güey!, and K’Brona we wanted to inject this brand with plenty of attitude. Craft was the name of the game. To show that, we put emphasis on woodblock prints of revolutionary Latin American artists and hand carved the base artwork for all the brews out of linoleum.

 

Hecho en San Diego y Minneapolis

Design Process

Here are a few images that highlight the evolution and design exploration of the South Norte brand, illustration, and packaging created.