St. Paul Sound Perfect! It really does. The Mayor’s Office of the City of St. Paul officially declared 2016 as the YEAR OF MUSIC! Replace was honored to design both the brand identity and the website for this awesome year. The website needed to integrate with the existing framework of the City of St. Paul web experience. The UX and UI is highly efficient and designed for maximum read. Even in the darkest of bars, the website needed to perform as well at the music of our Capital City.