Replace

Jeff Johnson

Jeff Johnson was born into a farm family in rural North Dakota. Most of the time, this fact is pretty self-evident.

After spending his first two decades as a farm kid and heavy equipment operator on the high plains, Jeff attended art school in Moorhead, Minnesota. Moorhead is a quirky art town in the middle of nowhere, with art organizations funded by charitable black jack and old ladies compulsively playing bingo. Graduating B.F.A. with honors and living out of his 1983 Buick Skylark, Jeff began working for Duffy Design and Fallon Worldwide in 1992. In six years Jeff worked from Intern to Design Director of a large staff. While at Duffy, Jeff designed such pop icons as Frutopia and Miller Time. He has work in the Permanent Collection of 20th Century American Design in the Smithsonian Institute as well as the Minnesota Historical Society. Following his time at Duffy, Jeff served as Senior Designer for Designworks in New Zealand for one year. Jeff can also dance a mean polka.

In 1996 Jeff founded Replace Inc. Replace has won local, national, and international design awards for its creative solutions for clients that wish to Improve and Replace the status quo. They have earned the design trust of Target Stores, General Mills, Andrew Zimmern, Equal Exchange, Coca-Cola, Cadillac, Fiat, Subaru, The World Bank, and many more. Jeff employs a small design staff at Replace and thrives within the vibrant design community of Minneapolis, Minnesota. Jeff was featured in Steven Heller's books, "The Design Entrepreneur" – Rockport and “Graphic: Inside the Sketchbooks of the World's Great Graphic Designers” – Thames & Hudson. Jeff founded the Poster Offensive biennial poster show and co-founded Hamilton Ink Spot, a fine art poster print studio in Downtown St. Paul, MN. Jeff lives with his wife and two sons in Minneapolis, likes to garden, canoes a lot and prefers beer with his hot-dish.