Replace was honored to both design the brand identity for 301 Inc. and design the web experience for the internationally leading brand elevator. 301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, 301 is here to elevate it. This web experience was designed by Replace to invite the leaders and disruptors that will shape the future of food around the globe. 301 was seeking to attract emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success. This web experience aspires to be an indispensable part of that brand. Users of this site are are interested in integrating a direct equity investment with the skill and capabilities of General Mills. A very big challenge for a very important mission. Replace worked both with the 301 Inc brand team and a west coast development parter to deliver this great interactive experience.