The Broders’ family came to Replace looking for a way to unify their brands. Owning three different restaurant properties in the same area for over 3 decades, they needed a way to unify them all together while making sure each had it’s own unique flair. We started with a hand drawn rendering of their original logo then utilized that script as the base for our logotype. After refining the script for small space digital, we then developed iconography unique to each of the properties to be used within a system of crests and stamps to help unify all properties.

Brand Collateral

Phase 1 Design

We worked up 3 directions all with various influences from past Broders branding.

Phase 2 Design

We focused on refinement and creating the system of stamps, crests, and illustration to further unify the three properties.