MEASURED IMPACTS
CleanCounts, formerly M-RETS aka the Midwest Renewable Energy Tracking System, is a tool to measure clean energy generation. A trusted partner and global leader in data-based decarbonization strategies, they are a nonprofit, mission-driven organization that operates an environmental attribute tracking platform to facilitate emerging markets for a future without carbon emissions.
Replace was honored to work on a new name and brand system.Over the last 5 years the organization had experienced nationwide growth, and began tracking more than just renewable energy, so a name that wasn’t specific to place or energy type was necessary. We generated hundreds of names, with a handful that were chosen to go onto the design phase before finally landing on CleanCounts.