As part of the larger brand identity system designed by Replace, we created this brand website to speak to the people passionate about Cooperative growth. The Cooperative Principal provides start-up know how and on-going education to everyday people who come together to invest in a radically different, co-operative future. As co-founders in this investment club, Replace was frustrated with Wall Street and the lack of alternatives so we did some homework. While the name investment club carries some baggage, as legal entities investment clubs are granted some benefits that we can actually use to change the status quo. Most importantly, they can reduce the financial hurdle that often exists if you want to do something interesting, outside of Wall Street with your money. So, we started the Cooperative Principal to provide start-up know how and on-going education to everyday people who come together to invest in a radically different, co-operative future. This web experience was created to advocate for this new model of investment as a small group. Since the launch of this site, four new CP clubs have formed. Slow and steady wins the race.  thecp.coop