HI-FAT, HI-FOCUS

 

Introducing GRASSO (formerly Coffee Booster), a high fat creamer additive for coffee and anything else that needs a little BAM! Grasso features simple ingredients and a plethora of flavors to choose from. Organic coconut oil and ghee make up the base of this decadent creamer. Replace was honored to work on this rebrand. We kept the iconic lightning bolt from Coffee Booster’s brand but built everything else from the ground up including the new brand typeface Fat Deco, a typeface with vintage Italian flair. To highlight that boost of energy we also created custom die-cut labels for the packaging that form a lightning bolt window to the creamy delight found in each jar of Grasso.

 

Design Process