HiCOLOR is a new edibles brand from Vireo. Featuring a plethora of provincial flavors like Oxnard Strawberry and Concord Grape, you’re sure to find a flavor you like. We developed the identity and packaging for this brand. Fun, bright and full of pop, these packages were only limited by laws stating you cannot use fruit or other food images on the packaging.

Design Process

Flavor was key for this brand. We started by utilizing images of fruits but halfway through this project found out some states don’t allow Cannabis packaging to have fruit or other realistic flavor notes on it. We revamped our approach to use color and the shape of the candies to convey the plethora of flavors.