JM Gordon Lighting has decades of proven and innovative lighting solutions for wide variety of commercial and residential clients. As part of the larger brand identity system design by Replace, this interactive experience needed to quickly convey the elegant lighting solutions that JM creates for what are often complex architectural projects. There is passion and a vision that revolves around the JM Gordon projects. With sensitivity to the architecture, JM Gordon creates clean timeless lighting designs that cultivates a sense of boldness with delicate dramatic touches, which is complimentary to the architecture and the JM client. This web experience needed to reflect that quality and elegance. The JM Gordon talent and creative design experience encompasses a wide variety of project types including residential, commercial, retail, financial institutions, churches, theaters, museums, and exterior buildings. This web experience needed to speak to all of these unique client needs.