FRESH FRUIT & OAT BAR
Nomi Snacks are the healthiest and the most delicious snack bar you are ever going to find. Oats & Fruit! That’s it. In 2012, a group of high school friends walked into a community kitchen in Minneapolis with the goal of making a better granola bar. Sick of eating the same old stuff, they developed a recipe with oats and fruit that actually tasted like something they’d want to eat.
Replace was brought into the mix to help with naming, brand design, illustration, packaging, and a bunch of other materials to help launch the budding oat and fruit bar company. We also concepted and designed the lovable Yoati the Yeti, a yeti with an unparalleled appetite for oats and fruit.
