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FIRE UP

 

RADLIGHT is a rugged lighter created for the harshest conditions. Ergonomically designed for improved fire-starting, the horizontal flame gets heat where you need it, it’s waterproof, and a liquid fuel flame keeps your thumb safe from burns. With 30% more fuel capacity, 25% larger flint wheel and 2x flint capacity, RADLIGHT keeps you in the field longer.

 

Replace was fired up to design the brand id and packaging for the RADLIGHT. By taking inspiration from the unique shape of the lighter, we developed a simple and bold R logomark and created a unique logotype for the brand. The packaging features a deep letterpress on heavy orange paper to echo the ruggedness of the lighter.

PACKAGING DESIGN PROCESS

We went through multiple concepts for the packaging of the RADLIGHT based on the client’s ideas. All the dielines and prototyping was done in-house.

The first was a 2-part matchbox approach. The second was a 3-part box that pulled apart to reinforced how the lighter itself works.

BRAND DESIGN PROCESS

This was a fast moving project. We initially presented 7 directions for the branding.