We worked with Gallegos United to throw down some MPLS creativity for a brand new brewery located in San Diego. SouthNorte was inspired by the cultures surrounding the Esquina Norte area of Tijuana. With brews like Sea Señor!, No Güey!, and K’Brona we wanted to inject this brand with plenty of attitude. Craft was the name of the game. To show that, we put emphasis on woodblock prints of revolutionary Latin American artists and hand carved the base artwork for all the brews out of linoleum blocks.


Hecho en San Diego

Design Process

Here are a few images that highlight the evolution and design exploration of the South Norte brand, illustration, and packaging created.