kbrona_illo

HECHO EN SAN DIEGO

 

We worked with Gallegos United to throw down some Midwest creativity for a new brewery located in San Diego. SouthNorte was inspired by the cultures surrounding the Esquina Norte area of Tijuana. With brews like Sea Señor!, No Güey!, and K’Brona we wanted to inject this brand with plenty of attitude. Craft was the name of the game. To show that, we put emphasis on woodblock prints of revolutionary Latin American artists and hand carved the base artwork for all the brews out of linoleum blocks. This artwork was then used on the cans and packaging and was designed to tile seamlessly into one large mural.

 

Hecho en San Diego

Design Process

The exploration of the South Norte brand, illustration, and packaging created included hand-carved linoleum blocks, creatures of folklore, and a papel picado approach. The culture of that area in North America was extremely influential in all of our designs.

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