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THE SPIRIT OF COMMUNITY

 

The City of Delano was looking for a new brand identity to replace the current, crowd sourced design from the 90’s. They have one of the largest fireworks celebrations in Minnesota so we knew we should utilize some sort of fireworks visual in the new identity. We worked with the good folks in Delano to create a modern and elegant mark and then paired it with a classic typeface inspired by some historic signage that was already in use by their Public Works department. The fireworks visuals were then worked into illustrations, patterns, and other facets of the city’s new brand.

Illustrations

 

These more robust illustrations highlight specific areas in the Delano community. They were designed primarily for Delano’s street banners.

Brand Applications

 

Our brand applications included ads for both print and social media, signage systems, brochures, street banners, and stationery.

Design Process

We went through 3 rounds of work to end up with the final identity for Delano. Most of our directions were based on already existing typographic expressions scattered throughout this historic Minnesotan town.

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