Delano_Heroimage1

THE SPIRIT OF COMMUNITY

 

The City of Delano was looking for a new brand identity to replace the current, crowd sourced design from the 90’s. Delano has one of the largest fireworks celebrations in Minnesota so we knew we should utilize some sort of fireworks visual in the new identity. We worked with the city to create a modern and elegant mark, then paired it with a classic typeface inspired by the signage that was already used by their Public Works department. The fireworks visuals were then worked into illustrations, patterns, and other facets of the city’s new brand.

Illustrations

These more robust illustrations highlight specific areas in the Delano community. The illustrations were designed for a street banner application.

Brand Applications

Our brand applications included ads for both print and social media, signage systems, brochure systems, street banners, and stationary.

Design Process

We went through 3 rounds of work to end up with the final identity for Delano. Most of our directions were based on already existing typographic expressions scattered throughout the town.