Upstream is a group of Minnesotans that live by the belief that we all do better when we all do better. This means all of us. Conservative heroes, progressive heroes, and heroes of all shapes, sizes, gender, color, ideology, and geography. They believe that the best way to meet and overcome our challenges is to solve them upstream. This is what Minnesota does best. Minnesota is an upstream state with an upstream state of mind. Our home is a place we love dearly, and loving something means work—hard work. Upstream is here to work hard for the greater Minnesota we all cherish. They believe we will build a greater Minnesota for all of us when we think UPSTREAM.

Replace was honored to create the brand identity, illustration library, and expansive style guide for this new inclusive community action non-profit.