Vireo Health is a physician-led company dedicated to providing patients with best-in-class cannabis-based products and high quality care. Vireo is the parent company of two vertically integrated, seed-to-sale, medical cannabis subsidiaries — Vireo Health of New York and Minnesota. We were tasked with rebranding, updating the packaging, and creating a website and styleguide. We used the vireo bird as inspiration to create a linear logomark that also references a budding plant.

Packaging + Stationary

Ad Campaign + Iconography

Web Design + Styleguide Assets

Design Process