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A BETTER MEDICINE

 

Vireo Health is a physician-led company dedicated to providing patients with best-in-class cannabis-based products and high quality care. Vireo is the parent company of two vertically integrated, seed-to-sale, medical cannabis subsidiaries — Vireo Health of New York and Minnesota. We were tasked with rebranding, updating the packaging, creating a website, and style guide. We used the vireo bird as inspiration to create a linear logomark that also references a budding plant.

 

Over the years Vireo has grown to have a presence in other states as well as embrace the recreational cannabis movements across our nation. We’ve had the pleasure of developing many brands for Vireo as states start to understand and embrace the benefits of cannabis.

Packaging + Stationary

Ad Campaign + Iconography

Web Design + Styleguide Assets

Design Process

Our process contained a gamut of options, some that were more medical to some that felt more consumer facing.