Replace was challenged by the Wedge team to upgrade their interactive experience that to better service the digital information needs of the Wedge Member-Owners. The Wedge is a full-service cooperative grocery store, café, catering company, wholesale distributor and sustainable food leader in the Minneapolis community for more than 40 years. Since 1974, The Wedge worked to support small farmers and organic producers; today you can find more than 5,000 local products on our shelves, every day of the week. The Wedge mission is rooted in the belief that providing access to real food made by real people makes a difference in our lives, our neighborhood and for our planet. Working closely with our trusted development partner, Room 34, Replace created this interactive experience to bring the complex data needs of this expanding coop into a framework that was simple and elegant. With mulitple brand properties in Minneapolis, this new web experience needed to serve multiple tasks all underneath the larger cooperative mission.