A dynamic regional center, Willmar fosters community collaboration to elevate education, industry, and lifestyle. With deep agricultural roots, Willmar offers scenic landscapes from lakes to woods. From outstanding education and recreational offerings to proactive community engagement, Willmar stands as a thriving hub where tradition and innovation harmoniously flourish.

Replace was grateful to have the opportunity to create a brand that pulled inspiration from the city’s past. We were inspired by the WPA era architecture, the railroad hub, and the colorful downtown community when creating all the pieces of the Willmar logo. This inspiration also carried through our typeface choices, illustration styles and signage applications.