Tug and the Tooth!

Tug & The Tooth is a colorful story about a little girl named Liza who discovers she has a loose tooth! Liza meets Tug, a magical tooth, who becomes her guide through this wiggly time. Together they embark on a great adventure where she learns to handle the fear and excitement of losing her first tooth. To tell this story, we first worked hand-in-hand with the author to conceptualize and illustrate Tug and Liza. The author then had plush protoypes of Tug created locally. Once approved, we moved into producing a hand-drawn, complementary aesthetic for the background illustrations. When the book was complete, Replace developed a packaging solution that would tie the whole brand together.