During our long collaboration with The Seward Community Co-op, we refined + Improved its brand identity, then watched as Seward grew from $7 million per year to over $40 million during the greatest recession of our time, all while carrying out the mission of a member-owned cooperative – no easy feat. Beyond tasks of branding of the website and virtually every aspect of brand communication, we also designed interior elements of the store. Seward has gone to open two more locations to lead the region in locally-sourced food and cooperative enrichment. Our work with Seward has earned both regional and national design recognition.

“During our decade-long relationship, Replace has helped us rebrand our co-op as well as assisted in the development of the iconic look of our Franklin store redesign. They bring an enormous degree of creativity and passion to their work, in addition to ethical design practices that take into consideration environmental impacts and social justice. I’ve recommended Replace to several of my colleagues in the cooperative industry, and I always look forward to working with them on new projects.”

Tom Vogel | Marketing Manager, Seward Co-op

The Design Process

Phase 1

The scope of the Seward brand is a decade long and ever-evolving. The Cooperative mission is both the brand definer and the reason behind every success. We created a new standard for keeping track of the key measurements of their growth a new tool we call “The Seward Scorecard”.


Phase 2

Seward created its own line of cleaning products that are non-toxic, and not only safely reabsorb into a healthy ecosystem, but out-perform other leading cleaning products. More than a co-op, Seward walks the walk by developing earth-friendly products.