During our long collaboration with The Seward Community Co-op, we refined + Improved its brand identity, then watched as Seward grew from $7 million per year to over $40 million during the greatest recession of our time, all while carrying out the mission of a member-owned cooperative – no easy feat. Beyond tasks of branding of the website and virtually every aspect of brand communication, we also designed interior elements of the store. Seward has gone to open two more locations to lead the region in locally-sourced food and cooperative enrichment. Our work with Seward has earned both regional and national design recognition.
“During our decade-long relationship, Replace has helped us rebrand our co-op as well as assisted in the development of the iconic look of our Franklin store redesign. They bring an enormous degree of creativity and passion to their work, in addition to ethical design practices that take into consideration environmental impacts and social justice. I’ve recommended Replace to several of my colleagues in the cooperative industry, and I always look forward to working with them on new projects.”
Tom Vogel | Marketing Manager, Seward Co-op
This Co-op cafe was created by the Seward Community Co-op to bring delicious, sustainably sourced food and inclusive, socially responsible values to the Seward neighborhood in Minneapolis. Just like in their grocery stores, the cafe focuses on high-quality ingredients and sources locally grown and raised food from small-scale farmers and area artisans. The building itself was built in 1920 as a dairy production plant and was originally home to the Franklin Co-op Creamery Association, who also valued local ownership, building strong relationships in the community, and producing a great product. Replace was honored to create an award winning logo and brand system for the Co-op Creamery and to help design the exterior and interior of the restaurant space.