DAVIS CO-OP
The 40-year-old, national and industry leading Davis Food Coop of Davis, CA hired Replace to upgrade and improve the identity system that had never been designed for the rigors of 21st century branding. Davis has an ultra-loyal member owner base that have been progressive leaders in the arenas of food justice and sustainable land management in California. The small college town of Davis, CA was experiencing extreme market pressure from several grocery and retail big box stores moving in with this member owned, natural food co-op. Davis needed a highly modular and flexible brand design system.
The result of Replace’s branding has been a multifaceted success story that has set up this landmark institution for decades of future success with 50% 0f all Davis residents being a co-op member. Keeping food justice and local food cultivation at the brand core, the Davis Food Coop also keeps the joy of community and food at the forefront of the brand experience. And, come on, who doesn’t love a giant tomato!
