We Finally got to the Top of Mount Everest!

Our awesome Studio E client is pretty much blowing up everywhere. This Summer, one of the Studio E faithful planted a Studio E flag that we designed on the Top of Mount Everest! Many thanks for Studio E for being awesome and thanks to this dude that brought the flag we designed to the top! You both Rule!!


Posters For Parks Show!

Come on down this Thursday, September 28, 2017 to the Lakes and Legends brewing Company to see some of our work as well as many other local artists and designers work inspired by Minneapolis Parks! Best of all, it’s free!

50% of all sales will be donated to People for Parks; 50% will go to the artists.

Right on!



Replace was honored to be a contributor to the Fifth and Final “Shirt Show”!!! Our long time buddy Mike Fetrow has been leading this awesome Pro-Minnesota T-shirt show for five awesome years. We are proud to contibute a T-shirt to this awesome show. Thanks Shirt Show!!! Go Mike!

Minneapolis Cider Company

Hello Good People! As summer rolls on, friends, the righteous new projects from Replace are beginning to stack up. Here is one more that I’ve been wanting to exclaim about for a while. I truly hope you dig it.

The Minneapolis Cider Company

I love the City of Minneapolis like a shark loves blood. When I moved to this town back in 1992 I was living out of my 1983 Buick Skylark. To me, Minneapolis is not just the city where I live, Minneapolis is my very own freak-tacular, magic city of dreams. I arrived in this city as a broke-ass farm kid, fresh out of art school, looking for a job. Minneapolis turned me into the globe-trotting, designer-dork, illustrator, business owner, raconteur, team-leader, husband, father, and family dude that I am today. I truly believe that Minneapolis is made of magic.


This client was originally called Lionheart Cider. I would not use the name “Minneapolis” on any brand unless I was sure it was as magical. To be called “The Minneapolis Cider Company” this brand has to be the best product possible to properly represent our city, the best city in the world!


The Minneapolis Cider Company was announced last week in the pages of Growler Magazine. Replace was asked to redesign this brand and we helped rename it as well. The client gave this brand the name The Minneapolis Cider Company to better align this purely local product with the great city where it was invented. I hope you dig the work. The Minneapolis Cider Company makes a great tasting cider that is much lower in calories than the major hard ciders on the market. It is made with great tasting honey crisp apples from right here in Minnesota.


The Brand Case Study.

Here is the story in Growler Magazine

The Minneapolis Cider Company website

The story in Brewbound.

I hope you like the new work. And I can’t wait for you to try

the new Cider. It’s truly awesome. Enjoy!

Jeff Johnson

Founder and Designer: Replace Inc.


SIP-SEAL new website!

Congratulations to the fine folks at SIP-SEAL on launching their new website. SIP-SEAL creates a range of low VOC sealants and adhesives for SIP panel construction. Replace created the branding, packaging, and had the honor of working with Room 34 to construct the new site.



Dean Phillips for US Congress

We’re proud to participate in Dean Phillips’s campaign for US Congress! Replace designed this 1960 International Harvester Metro paint job. Get some of our awesome work for yourself at replaceeverything.com and 50% of the profits will go to awesome local charities!