Shoutout to the Subversive Sirens!

Replace is proud to be a sponsor for the Subversive Sirens, a Minnesota (USA) based synchronized swimming team committed to black liberation, equity in swimming / aquatic arts, body positivity in athleticism, and queer visibility. They are about to take on the IGLA (International Gay and Lesbian Aquatics) Championships. We are happy and excited to be supporting them! Let’s go Subversive Sirens!!


I am VERY proud to have been selected by my buddy Frank Bures to have my artwork as part of his new book project, “Under Purple Skies”. Great stories about the Greatest city on Earth. Go on and get to it!! – Jeff Johnson

Mineapolis Bundle (pre-order)


Replace is HONORED to have designed this awesome new hockey trophy for our awesome friends at the Hendrickson Foundation. The good folks at the Hendrickson foundation support special needs hockey for kids and for wounded warriors. They are the real deal. Designing this awesome trophy for them has been a joy. Big thanks to our lifelong friends at Partners and Hunt Creative Services for this amazing production on this trophy. And big love to the Hendrickson Foundation and our life long friends at Game On Minnesota!!

AZ and the Lost City of Ophir!!

We are proud announce that our awesome client, Andrew Zimmern, has launched his first kids book, “AZ and the Lost City of Ophir!” Beautifully illustrated by Lisa Troutman. Replace was lucky enough to design the brand identity for this book and illustrate the cover art for the book and brand. I was lucky enough to speak with Lisa Troutman this past summer at the Minneapolis Institute of Art – she’s pretty rad Bravo to AZ for this great new book! It is such an honor to create this kind of educational materials for such great folks.
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Big Thumbs up to Minneapolis Parks Foundation from Replace !

Much love to the Minneapolis Parks Foundation !! The MPF promotes healthy Parks for great people of Minneapolis. Replace Everything is proud to donate 50% of all profits to great charities like MPF. Keep up the awesome work! Thanks to everyone that enjoys the kooky design glory of Replace Everything!!!

Happy New Year to the Center for the Victims of Torture!

It’s our favorite time of year – Donation time for all of the great MN charities we support with 50% of the profits from all the awesome Pop-Culture-y products form  #rplc_everything exists solely to support these fine folks. CVT does the BEST work for people going through the HARDEST of circumstances. #centerforvictemsoftorture : Bravo to these awesome folks – and Bravo to all of the folks the keep supporting Replace Everything. Cheers! – Replace Inc.

It’s time to GET LUCKY!

“Hurrah!!!!! It has been a four year journey since we named and designed this awesome Lucky Cricket brand for the equally amazing Andrew Zimmern! Bravo to all of our folks at Replace for the brand work, the folks at Room 34 for this amazing site, the folks at Shea Architects for the awesome collaborative experience – and most importantly : thanks to Andrew and all of the folks at LC for being such awesome clients with boundless vision. This place is a real gift to the city. Enjoy! Now go get a big fruity Tiki Drink and some great food! Opening November 19!

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Replace for Dean Phillips

When I do speaking gigs, designers often ask me some form of this question; “What the hell can I DO as a designer in world of civics and politics when it feels like I can’t do anything positive.” It’s a great question. For 25 years, I had a personal vow that I would never (ever) do design work for a political candidate. The whole political design scene always just left a bad taste in my mouth. On the flip side, I have loved creating design work for Gay Rights, Civil Rights, and Social Progressive causes since the late 1980’s. But the professional political design world always seemed like the third rail to me; as it does to many designers. Then my longtime friend, Dean Phillips, announced a year ago that he was going to run for 3rd district U.S. congressional seat from my great home state of Minnesota. I had known for years that Dean’s closest friends and advisors were advising him STRONGLY not to run for office. Probably for the same reason I don’t run for office. Probably the same reason YOU don’t run for office. It all just seems so horrible. People I have known for over 20 years were telling Dean flat out, “DON’T RUN, DEAN!” But Dean had another vision: and it’s a vision of joy, hospitality, tolerance, and progress with which I whole-heartedly agree. Dean took on the herculean job of running for the 3rd district.
So – I then asked myself that same question I often get at speaking gigs, “What can a designer do?” A designer can do what Dean did: Namely – a designer can get off the damn bench. That’s what a designer can do.
The day that Dean announced his candidacy, I emailed my friend and said to him, “Dean, I promised myself decades ago that I would never design for a political candidate. But if you want my hands, you have them.” Exactly one hour after sending Dean that email, he was sitting in my studio and we started designing together. In that ONE MEETING, we scoped out the plan to design his IH Metro delivery van we named it “The Government Repair Van”. Then we designed his Ice House. Then we designed his Pontoon Boat. We designed all that great, radical stuff together with his team. Dean understands the language of Minnesota both spoken and unspoken. And he understands that Minnesota is filled with both GREAT conservative progressives and GREAT liberal progressives. All of these people deserve a great design invitation. He understood what Minnesota, and the nation, really wants: We want Radical Hospitality from government. Most importantly for me – Dean understands the unique language of design. Last night, Dean Phillips won that 3rd district seat. This is a seat that has not had a Democratic Representative since 1961. For years I’ve been designing for civic engagement projects of all types. I founded The Poster Offensive, which was one of the inspirations for Art Crank, and Posters for Parks: Two greats civic-mined design shows to which I contribute regularly. I designed MN Invents and I launched Replace Everything as funding mechanisms for MN charities. All of this is awesome, but I see now that a lot of this work was simply not enough. My work with Dean Phillips has taught me a new lesson loud and clear. Designers need to get off the damn bench. THIS designer needs to get off the damn bench. Maybe you need to get off the damn bench too. Maybe.
My work for Dean has completely elevated my understanding as to what Design has to offer in the world of civic engagement and sanity for our political sphere. When the competition went LOW, we went VAN!, PONTOON BOAT, and ICE HOUSE. And trust me – the competition went very very low in this struggle. We did not go LOW – We went VAN! My hope is that more folks with passion, good hearts and great brains can see a similar path as the Dean Philips design path. My hope is the more dseigners get into this fight. It’s a fight worth winning.
Bravo Dean Phillips.
Bravo Design.
Bravo MN.
– Jeffrey K. Johnson
Replace Inc.

South Norte on NBC!

Check it out! In an article looking at new trends in hispanic cuisine that was published on Oct. 26 by NBC San Diego, a brand called South Norte that was designed by Replace was featured alongside other craft beers. head to the NBC website to watch the video!