Abu Dhabi Commercial Bank
The regional banking giant ADCB brand team engaged Replace to design an inviting brand experience for expatriates that live and bank in the Arabian Gulf States. Abu Dhabi is a strong regional economy that wants to Replace the consternating and confusing bank experiences that beguile many of the expatriate banking options. Replace helped the brand team to name and design the new rewards card program called “The Above Card”. Replace embraced the Arabic language necessity and designed this logo mark in the native Arabic language and in the multilingual applications. The well-heeled professional expatriates that were invited and rewarded with the “Above Card” options appreciated the improvement.