The entrepreneurial brand, Jonny Pops (JP) hired Replace to take this fledgling brand and redesign the brand deliverables for the competitive world of indulgence ice cream products. The incredible JP brand story begins with tragedy and thrives with awesomeness. Jonny, the founders cousin sadly died in a drug related death. This tragedy moved the JP founders to create a company in Jonny’s name that would donate a portion of all profits to chemical addiction recovery. Remarkably, the founding JP were sophomores in college when the brand was launched and grew this incredible business while still completing their academic studies and gradating. With the simple ingredients of fruit, cream, water, cane sugar and pinch of salt, JP is one of the few cream based, real fruit popsicles in the market. The grocery marketplace for frozen treats is incredible competitive and margins are prohibiitably thin. JP engages its hard earned customers with a great tasting, healthier treat and a great brand story. “A Better Pop for a Better World” is not just the JP tagline, it is clearly the mission of the company.