Oxendale’s Market is a locally owned grocery store located in the Nokomis Neighborhood of Minneapolis, St. Paul, West St. Paul and soon to come, Bloomington neighborhood of the Twin Cities metro. They are locally invested in their communities. They take pride in sourcing whatever products they can locally and hiring employees from the communities their stores are in.


We had the opportunity to rework the Oxendales’ brand as they look to expand. Given the emphasis on local, we ended up creating a unique logomark that focuses on the specific communities each store is located in. These logomarks include products but also pull from the architecture of the store and surrounding area. We back these monoline logomarks with two strong, unpretentious san-serif typefaces for our branding. We also created an Ox icon to help inject a little playfulness into the brand.

Brand Materials

In-Store Graphic Applications

Design Process