Semcap_hero_ani4

INVESTING WITH PURPOSE

 

There is a better way to create and invest in the future. Semcap (formerly called Seminal Capital) invests behind seminal trends in sectors that have the greatest impacts on humanity – Healthcare, Education, and Food & Nutrition. We worked to create branding for the master Semcap brand and it’s three investment arms. After months of design exploration we ended up creating unique icons for each using semi circles in a 3 x 3 grid. This helped ensure that each entity had a unique logomark while keeping a cohesive look across all.

Design Process

We began the project with a brief that only focused on branding Semcap’s Food and Nutrition arm. As time went by we were asked to think about the mother brand and all 3 sub-brand identities, and most importantly, how to connect them all. We explored versions close to their existing logomark as well as options that included what Semcap could look like using different approaches. This exploration led to us developing the modular geometric approach and the connective tissue that ties the 4 brands together.

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What We Did:

Brand Campaign ID, Illustration, Event Design, Print Collateral, Icon System, Custom Stamp Design, Copywriting