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INVESTING WITH PURPOSE

 

There is a better way to create and invest in the future. SEMCAP (formerly called Seminal Capital) invests behind seminal trends in sectors that have the greatest impacts on humanity — Healthcare, Education, and Food & Nutrition.

 

We worked to develope branding for the master SEMCAP brand as well as the three investment arms operating underneath it. After months of design exploration we ended up creating unique logos for each using semicircles in a 3 x 3 grid. This helped ensure that each entity had a unique logomark while keeping a cohesive look across all facets of SEMCAP.

Design Process

We began the project with a brief that only focused on branding Semcap’s Food and Nutrition arm. As time went by we were asked to think about the mother brand and all 3 investment arm identities and how to connect them all. Our explorations led to us developing the modular geometric approach using a simple grid to create the connective tissue that ties the 4 brands together.

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