The International Finance Corporation, a division of The World Bank, needed a new communications network. We Replaced it with a newly designed interface and internal network – or, as we like to call it, the ‘Google of IFC’. The integration was not without its skeptics, but they quickly became the network’s biggest advocates – WIN!
The original name ‘iColloborate’ was confusing – ‘Spark’ became a fast favorite for its ease of use in multiple languages and copy to Spark intrigue across the globe.
We refined and narrowed the design directions for maximum modularity, ease and speed. The UX/UI design was implemented and finally: copy, brand design and style guide were added to ensure integrity of the work. Smooth as silk.
