People don’t just like Subaru, they LOVE Subaru. Replace was approached by the Subaru USA brand team to Improve + Replace the existing line of loyalty clothing and corporate apparel. Subaru now has one of the highest marks for sustainable manufacturing and corporate stewardship in North America. Replace was asked to bring the Love campaign in the world of apparel and loyalty clothing. We realligned the various clothing options by category. Subaru produced nearly every one of these design options. We Love Subaru. Just as Subaru loves great design.

The Design Process

Phase 1

In the development phase, Replace collaborated with the larger Subaru brand team to create a library of illustrations that would translate to collateral and apparel.

Phase 2

In the second phase, Replace worked to refine the illustrations into a large body of design work that can be applied for years across a wide body of apparel needs.