Becker Minnesota contacted Replace to update their brand and come up with a variety of print templates that included brochures, signage, and the basic stationary needs. Located in the fastest growing county in Minnesota, we wanted to create a simple and strong identity for the City of Becker that could transform to correlate not only with the numerous departments of the city, but the rapid changing landscape around Becker as well.

Phase 1 Design

Our first round of design consisted of 3 directions. One that became the current brand, one that looked to create an interesting CB monogram utilizing the curvature of the Elk River, and finally an infographic approach to a logomark.

Phase 2 Design

We refined direction 1 to include a full spectrum of iconography for all departments and then moved into the creation of poster, brochure and stationary templates.