I Cherry MPLS!!

I Cherry MPLS!! Now for Sale at www.lovemplsparks.org. 50% of all profits will be donated to People for Parks to help maintain and reserve the Minneapolis park system.

This work of mine is one big love letter to the best city in the world, Minneapolis MN, and to the Minneapolis Sculpture Garden. When I was just getting out of art school in 1992 I was homeless and living out of my 1983 Buick Skylark. I would sleep in my car nestled snuggly in the parking lot of the Walker Art Center and slyly sidle into the gallery bathroom in freshen up before my interviews with the global design elite of Minneapolis. There was a great payphone in the lobby for those pre-cell phone conversations of employment. I was quickly hired by Duffy Design and so began my 25-year globe-trotting design career. I have never lost the gratitude I have for the City of Minneapolis which has been my beloved home ever since. When I see the Cherry Spoon Bridge in the Minneapolis Sculpture Garden, I see much more than a great piece of 20th century Pop Art. I see a promise. A promise that this city made to me, and one that this city has KEPT to me for over a quarter century of crushing creative and personal fulfillment. I Cherry MPLS. I really do.
Now its time to bring that great cherry favor and flavor full circle.The great Minnesota design leader, Dan Woychick has created www.lovemplsparks.org. This site is a great design solution to co-fund the great Minneapolis Park system, where the Cherry Spoon Bridge resides. I am PROUD to have my “I Cherry MPLS” design products now for sale at www.lovemplsparks.org. The Love MPLS parks goal is to inspire people to explore, promote, and preserve Minneapolis parks. Proceeds from every sale will go to support our park system. LoveMplsParks.org was created to help engage citizens as park advocates, increase the use and recognition of park amenities, and give park visitors an opportunity to display their support. 50% of all profits will be donated to People for Parks to help maintain and reserve the Minneapolis park system. We are both visitors and stewards of our neighborhood parks. Please join us to ensure they continue to thrive for generations.
– Jeffrey K. Johnson, Founder and Owner of Replace Inc.

Coop Creamery!

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Bravo Coop Creamery – and Seward Coop. For this Bitchin’ write up in the Star Tribune today. And thanks Rick Nelson for the shout to Replace. We love the CC. Very proud to have designed this brand and the CC interior/exterior brand space.

 

Congrats to 301 Inc!

Congrats to 301 Inc! Our awesome client. The Emerging Brand Elevator for General Mills we have been lucky enough design for since the beginning of that great brand. Go Elevate! Fortune wrote this article right after the launch of the website we designed for 301. KaBoom!

 

301 Inc Site

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Today 301 Inc launched the first phase of a website we designed for them featuring some beautiful video of the downtown riverside area of Minneapolis. Full site coming soon. Video/Photography by Rau+Barber. Check out the landing page here.

Go Local Crate!!

Go Local Crate!! We are soooooooo damn glad to finally get to crow about this amazing new MN food brand we have been naming and designing for over a year. Local Crate is the brain child of two veteran MN food industry execs that wanted something simple. To deliver better food for a better world. Check it out! great fresh meals delivered right to your door. Open up the Crate!

Visit their website here and make sure to visit their Kickstarter page here.

 

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This year we invented a great new flavor for Jonny Pops client. Chocolate Cherry on a Spoon!

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Hey ! Thanks Heavy Table! This year we invented a great new flavor for Jonny Pops client. Chocolate Cherry on a Spoon! Inspired by our friends and partners at the Walker Art Center who are total rock stars. We introduced our JP client to our friends and collaborators at the Walker, introduced them to our Chocolate Cheery on a Spoon concept – and Boom! The magic was made. Only at the State Fair, so get em while they are cold. Check out the article here!

Bravo Coop Creamery!

Bravo Coop Creamery! Replace was lucky enough to name and design this great brand for our awesome Seward Coop clients. 2 years in the making! Come on down and beer up!

General Mills is the real deal!

So we are lucky enough to design the brand 301 Inc. This is the innovation division of General Mills. They are real deal. And here is what the real deal looks like. Read this interesting article about future global food shortages here. Bravo Big G.

The General Mills Inc. logo is surrounded by Cheerios and Corn Chex in this arranged photograph in Washington, D.C., U.S., on Friday, Feb. 17, 2012. General Mills Inc., the maker of Cheerios cereal and Yoplait yogurt, reduced its earnings forecast for its current fiscal year as weak demand and rising costs squeeze food producers. Photographer: Andrew Harrer/Bloomberg via Getty Images