International Financial Corporation™

The International Finance Corporation, a division of The World Bank, needed a new communications network. We Replaced it with a newly designed interface and internal network – or, as we like to call it, the ‘Google of IFC’. The integration was not without its skeptics, but they quickly became the network’s biggest advocates – WIN!

 

The Design Process

Phase 1

The original name ‘iColloborate’ was confusing – ‘Spark’ became a fast favorite for its ease of use in multiple languages and copy to Spark intrigue across the globe.

Phase 2

We refined and narrowed the design directions for maximum modularity, ease and speed. The UX/UI design was implemented and finally: copy, brand design and style guide were added to ensure integrity of the work. Smooth as silk.