Minneapolis Cider Company

Hello Good People! As summer rolls on, friends, the righteous new projects from Replace are beginning to stack up. Here is one more that I’ve been wanting to exclaim about for a while. I truly hope you dig it.

The Minneapolis Cider Company

I love the City of Minneapolis like a shark loves blood. When I moved to this town back in 1992 I was living out of my 1983 Buick Skylark. To me, Minneapolis is not just the city where I live, Minneapolis is my very own freak-tacular, magic city of dreams. I arrived in this city as a broke-ass farm kid, fresh out of art school, looking for a job. Minneapolis turned me into the globe-trotting, designer-dork, illustrator, business owner, raconteur, team-leader, husband, father, and family dude that I am today. I truly believe that Minneapolis is made of magic.

 

This client was originally called Lionheart Cider. I would not use the name “Minneapolis” on any brand unless I was sure it was as magical. To be called “The Minneapolis Cider Company” this brand has to be the best product possible to properly represent our city, the best city in the world!

 

The Minneapolis Cider Company was announced last week in the pages of Growler Magazine. Replace was asked to redesign this brand and we helped rename it as well. The client gave this brand the name The Minneapolis Cider Company to better align this purely local product with the great city where it was invented. I hope you dig the work. The Minneapolis Cider Company makes a great tasting cider that is much lower in calories than the major hard ciders on the market. It is made with great tasting honey crisp apples from right here in Minnesota.

 

The Brand Case Study.

Here is the story in Growler Magazine

The Minneapolis Cider Company website

The story in Brewbound.

I hope you like the new work. And I can’t wait for you to try

the new Cider. It’s truly awesome. Enjoy!

Jeff Johnson

Founder and Designer: Replace Inc.

 

SIP-SEAL new website!

Congratulations to the fine folks at SIP-SEAL on launching their new website. SIP-SEAL creates a range of low VOC sealants and adhesives for SIP panel construction. Replace created the branding, packaging, and had the honor of working with Room 34 to construct the new site.

 

https://sipseal.com/

Dean Phillips for US Congress

We’re proud to participate in Dean Phillips’s campaign for US Congress! Replace designed this 1960 International Harvester Metro paint job. Get some of our awesome work for yourself at replaceeverything.com and 50% of the profits will go to awesome local charities!

Vireo Health in NY Daily News!

Awesome! The ads we made for our awesome Vireo clients got into the NY Daily News! Honesty – this is a big honor for us. WE LOVE the NYDN. Go Vireo!!

 

Vireo Health

Bravo to our awesome client Vireo Health! For the people dealing with chronic pain, cannabis-based pain relief is a much needed alternative to opioid-based options that currently dominate the market. Vireo Health partnered with Replace to design the new brand identity and packaging system for this medical marijuana innovator. Vireo Health provides pain relief alternatives for the people of New York and Minnesota. Congratulations Vireo!

https://vireohealthny.com/products/

Tug and the Tooth!

Tug & The Tooth is a colorful story about a little girl named Liza who discovers she has a loose tooth! Liza meets Tug, a magical tooth, who becomes her guide through this wiggly time. Together they embark on a great adventure where she learns to handle the fear and excitement of losing her first tooth. To tell this story, we first worked hand-in-hand with the author to conceptualize and illustrate Tug and Liza. The author then had plush protoypes of Tug created locally. Once approved, we moved into producing a hand-drawn, complementary aesthetic for the background illustrations. When the book was complete, Replace developed a packaging solution that would tie the whole brand together.

Tug and the Tooth

Smash Burger Case Study!

Get Smashed! I am SOOOO dang proud to show off the work we did this year for Smash Burger. SB is a bit of hero of mine. Honestly great burgers with honest real ingredients. The SB brand has deep roots in Minneapolis. They are a great Replacement for the Status Quo in the Big Burger world. All the design & illustration work is inspired by classic American Neon, Cattle Branding, and even Ancient Hieroglyphs. A multi-faceted design celebration of The New Way to Burger. Enjoy!!!

http://designreplace.com/casestudy/smashburger/