Wednesday, May 24, 2017
Bravo to our awesome client Vireo Health! For the people dealing with chronic pain, cannabis-based pain relief is a much needed alternative to opioid-based options that currently dominate the market. Vireo Health partnered with Replace to design the new brand identity and packaging system for this medical marijuana innovator. Vireo Health provides pain relief alternatives for the people of New York and Minnesota. Congratulations Vireo!
Tug & The Tooth is a colorful story about a little girl named Liza who discovers she has a loose tooth! Liza meets Tug, a magical tooth, who becomes her guide through this wiggly time. Together they embark on a great adventure where she learns to handle the fear and excitement of losing her first tooth. To tell this story, we first worked hand-in-hand with the author to conceptualize and illustrate Tug and Liza. The author then had plush protoypes of Tug created locally. Once approved, we moved into producing a hand-drawn, complementary aesthetic for the background illustrations. When the book was complete, Replace developed a packaging solution that would tie the whole brand together.
Get Smashed! I am SOOOO dang proud to show off the work we did this year for Smash Burger. SB is a bit of hero of mine. Honestly great burgers with honest real ingredients. The SB brand has deep roots in Minneapolis. They are a great Replacement for the Status Quo in the Big Burger world. All the design & illustration work is inspired by classic American Neon, Cattle Branding, and even Ancient Hieroglyphs. A multi-faceted design celebration of The New Way to Burger. Enjoy!!!
Bravo to our awesome Joia Spirit client! This week we launch the new Joia Spirit website we designed here at Replace. Joia Spirit is the Mobile Cocktail with Great Taste! Enjoy. And a big thanks to Scott Anderson and the folks at Room 34 Creative Services for developing and help design this awesome experience. Now go outside and pursue the Joia of Life!
New Sumo Dog Case Study! Check it. Also – the 1st time in about a decade I cracked open After Effects to make this short Documentary Video. Ive been working in that program since It was called KOSA. Dork alert. Also the first time I’ve edited 4K video. The 1.5 minute video original Mov file size was 41 Gigs. Whoa! Squashed it down to 68 megs. End dork alert. Don’t just go big – Go SUMO!! Enjoy. I love this client. Also! the founder is originally from ND!!! Grand Forks punk rock dude. More reasons to love.
Dont just go big, Go SUMO! Bravo to our new client Sumo Dog for burning up the L.A. Food world!!
Hoorah for Weddings! So proud of the new “Simply Proposed” website and brand that launched today. A great client and a great service. And props to Scott Anderson and the Room 34 Crew for another amazing site. We are lucky to work folks who wear the Awesome Socks every day and walk the Awesome Walk. Cheers!
Venture SuperflyI love this! My former biz partner and close friend John Benzick just did a great interview with Erik Brust: Also buddy of mine, client, and founder of Jonny Pops: The best frozen treat on the planet earth. I totally forgot this fun fact- both Erik and John have stayed over at my Mother-in-laws place in the OC while we were all on the road for different projects and events. In fact ONLY John, Erik, and 2 other Jonny Pops dudes have done the road time sleeping on the 1970’s era twin beds at Ma Wilson’s OC home while we all plotted to change the world: successfully it turned out. They would be in an elite group of the OC road warriors. Both John and Erik have dined on In-and-Out Burger with Ma Wilson in the Oc backyard. Enjoy!