Boundary Waters Cannabis
Boundary Waters takes its namesake from the surrounding lakes of Northern Minnesota. The healthy feelings of serenity and peace that come from visiting those waters guide our brand, encouraging quality, care, and responsibility.
Working in the cannabis space in Minnesota is tricky and we ran into issues with the launch of this brand. Originally we designed this brand to instill a sense of adventure by utilizing illustration and language such as “To Wander for Wonder”. This approach, however, proved to be too aggressive for the regulatory committee that oversees medical cannabis packaging which led to a last minute pivot where the illustration and romance language needed to be removed for packaging in Minnesota.