TO WANDER FOR WONDER
Boundary Waters takes its namesake from the surrounding lakes of Northern Minnesota. The healthy feelings of serenity and peace that come from visiting those waters guide the brand, encouraging quality, care, and responsibility.
Working in the cannabis space can be tricky and we ran into issues with the launch of this brand. Originally it was designed to instill a sense of adventure by utilizing illustration. This approach, however, proved to be too aggressive for the Minnesota regulatory committee that oversees medical cannabis packaging and led to a last minute pivot where the illustration needed to be removed for packaging in Minnesota.