YOUR COMMUNITY GROCERS

Oxendale’s Market is a locally owned, small chain of grocery stores. Their locations include stores in the Nokomis neighborhood of Minneapolis, a store on Randolph Ave in St. Paul, and a location in west St. Paul. They are locally invested in their communities and take pride in sourcing whatever products they can locally and hiring employees from the communities their stores are located in.

We had the opportunity to rework the Oxendales’ brand as they look to expand. Given the emphasis on local, we ended up creating unique logomarks for each of their locations. These logomarks include products but also pull from the architecture of the stores and surrounding areas. We back these monoline logomarks with two strong, unpretentious san-serif typefaces for our branding. Our ox icon, is designed to haul a variety of products and injects a little playfulness into the brand.