BRINGING MINNESOTA TO THE TABLE!

Make it Minnesota is an initiative from the Minnesota Department of Agriculture to help promote and support Minnesotan consumer packaged goods. They offer financial and logistical support to current Minnesota brands as well as invaluable advice and roadmaps to help new companies break into the highly competitive CPG food spaces.

Replace tapped into some Minnesotan pride to design the logo, style guide, and various advertising devices for this initiative. Our logomark combines a shopping bag with the the state shape of Minnesota. This shopping bag can then be filled with items from our icon library in a variety of configurations. We’ve designed this simple and bold logomark to easily translate into animation, packaging, and even a usable bag. When We Make it Minnesota, We Make it Great!