Located along the picturesque Pacific Coast Highway in Lompoc, California, this wine lounge and salon embraces the visual language of road signage. We used the unique shape of Pacific Coast Highway signage when conceiving the logo and created a color palette that wouldn’t feel out of place in a classic surf shop. Built into the brand are a series of salon and wine roadsigns that help illustrate PCH Street’s low key and chill vibe.
Being named after a famous Californian highway, we jumped right into the visual language of highway signage. These explorations paid off as they eventually were refined and added into the final direction of the brand.
