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GRANOLA BARS WITH MANNERS

 

Formerly called Please and Thank You Granola, P&TY Granola Co. wants to remind us of the power of manners, one granola bar at a time. The brand’s name has changed but it’s mission stays the same. To be kind, thankful, and respectful with each other.

 

We created a fresh brand update and new packaging line-up for these delicious granola products. This packaging included templates for print at home labels, an 8 pack, single bar packaging and 4 packs for each product, and is constantly being added to as the brand expands. A simple but inviting illustration style is used to add a little playfulness into the brand.

Design Process

We explored a variety of packaging approaches including some that were more illustrative and some that utilized photography to convey the ingredients inside each bar.