GRANOLA BARS WITH MANNERS

Formerly called Please and Thank You Granola, P&TY Granola Co. looks to remind us the power of manners, one granola bar at a time. Unfortunately we encountered some legal hurdles moving forward with the Please and Thank You name and had to rename the company. The brand’s name has changed but it’s mission stays the same.

Replace was hired to create a fresh brand update and new packaging line-up for these delicious granola products. This packaging included templates for print at home labels, an 8-count variety pack, single bar packaging and 4 packs for each product. As time went by, this packaging lineup expanded to included 12 packs, granola bags, 5-count variety packs, and gift boxes. Replace came up with the granola buddies,  simply illustrated characters over photographs of the bars. These healthy characters brought a little humanity and playfulness into the brand.