The-Heights-heroimage

REACH FOR THE HEIGHTS

 

The Heights Racquet and Social club features a relaxed setting where members can play a variety of racquet sports including Pickleball, Squash, and the emerging sport, Padel. The word social is in their name for a reason. When you join The Heights, you’re joining a community. The Heights includes a co-working space, full gym, locker rooms, and multiple courts for the racquet sports they offer. We were pumped up to work with the folks at The Heights to create a brand that’s energetic, yet relaxed, fun and sophisticated. The brand exploration included illustrations, signage applications, stationary, and a plethora of social media ad templates that were all combined into a final styleguide.

Design Process

Our initial concepts were focused on movement, the grids of the courts, and the name of the business. After an initial review it was clear that the scripted logotype was preferred.

 

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