Carbon Negative seeks to change the world through food. Food accounts for up to 30% of a household’s carbon footprint and this brand looks to reduce that. By using eco-friendly packaging and processing this brand not only seeks to be carbon neutral but Carbon Negative. We created a whole brand package for Carbon Negative that included packaging, logos, iconography, and infographic examples.
We landed on the logo concept for Carbon Negative quite early. This allowed us to spend most of the projects time concepting the packaging. We approached it a variety of ways, including a primarily black and white pint containers that would have utilized ink made from captured carbon. Simple and modern was the brief that we stuck to in all our explorations.
