BRINGING MINNESOTA TO THE TABLE!

Make it Minnesota is an initiative from the Minnesota Department of Agriculture to help promote and support Minnesotan consumer packaged goods. They offer financial and logistical support to current Minnesota brands as well as invaluable advice and roadmaps to help new companies break into the highly competitive CPG food spaces.
 

Replace was honored to design the logo, styleguide and various advertising devices for this initiative. Our logomark combines a shopping bag with the the state shape of Minnesota. This shopping bag can then be filled with items from our illustrated icon library. We’ve designed this simple and bold logomark to easily translate into animation, packaging and even a usable bag.