MPLS_Cider_image1

CIDER OF THE NORTH

 

Originally LionHeart Cider, this MPLS based company decided to represent their roots and changed their name to Minneapolis Cider Company. Crisp and refreshing, they produce ciders primarily composed from Minnesotan Honeycrisp apples.

 

Replace was brought on to concept + design this new brand. The name changed later in the design process so our initial explorations were around the name LionHeart. For MPLS Cider however, we used a bold and modern typographic approach and a clean vector based illustration style to bring this brand to life. We paired these elements with a mono-weight apple logomark that constantly points north. This is after all Cider Of The North.

Apparel

Brand Applications

Design Process

Initial designs were done with the name LionHeart in mind. We pivoted later in the project to embrace the name Minneapolis Cider Co. Apples were key, as were lions for a bit. We explored multiple illustration styles before landing on the clean vector landscape that is used today.

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